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The Decaf Market is Growing


  • Decaf acounts for 16% of all coffee sales in the US.
  • More than Fair Trade and Organic sales combined!!
Decaf consumption is driven by exclusive decaf drinkers 
Exclusive drinkers:

  • At least 7 out of last 10 cups of coffee were decaf.
  • Account for 70% of decaf volume.
 

 Who drinks decaf?