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Confusion About the Decaffeination Processes

We've noticed that many of our competitors use terms like "natural process", "European process" and "water process" to describe their decaffeination methods.  However, all three often refer to processes that use chemicals!  

The term "water process" alone means nothing as all decaffeination methods use water somewhere in the process.  Similarly, the term "natural" is often used because the chemical ethyl acetate, often used to decaffeinate coffee, can be naturally derived from citrus fruit or sugar cane.  However, the volume required for decaffeination requires that ethyl acetate be derived synthetically, and the fact is, ethyl acetate could be harmful if ingested. 

A growing number of consumers don't want to take any chances, they want their coffee to be decaffeinated using a chemical free method.