Profit Calculator
Calculate the Incremental Profit Increase for Your Shop
- By The Cup
With the SWISS WATER® process, you can offer
customers a great tasting cup of decaf coupled with the perception
that it is a "better for me" drink. These facts, combined with the
growing awareness of the SWISS WATER® brand, enable both
roasters and retailers to charge more for SWISS
WATER® processed coffee.
How much? Approximately 5¢ to 10¢ more for
each cup. And 75¢ to $1.00 more per pound for whole
beans. This value-added pricing results in increased profits, as
indicated by the example below for a typical retail coffee
shop.
Sample
Profit Calculator
| Decaf method currently used: | Methylene Chloride |
| Roasted decaf coffee volume: | 2000 lbs (A) |
| Estimated wet volume vs. whole bean volume: | 90% (B) |
| Estimated drink volume: (A) * (B) | 1800 lbs (C) |
| Net drinks per lb with 5% waste (Espresso or Brew): | 45 (D) |
| Total number of drinks: (C) * (D) | 81,000 (E) |
| SWISS WATER® Process value added pricing opportunity per drink: | 10¢ (F) |
|
| Gross revenue increase: (E) * (F) | $8,100 |
|
|
LESS: Incremental costs to switch to SWISS WATER® from chemical method:
(60¢/lb * 2000 lbs) | $1,200 |
|
| Net Incremental Profit increase per store: | $6,900* |
| * Net profit increase excludes any volume increase from improved and positive effects of SWISS WATER® promotion. |
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